Director, Digital Marketing

Consult and provide expertise on Marketing Insights program use to conduct ongoing data & user experience. Additional Qualifications and Skills • Demonstrated success in the integration of digital media and traditional marketing, with a focus on performance and outcomes. • Knowledge of content management systems, CRM, and marketing automation tools. Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Skills: A/B Testing, Academic Research, Advertising, Bakery, Best Practices, CRM Integration, Childcare, Consulting, Contact Management, Content Management Systems (CMS), Contract Negotiation, Custom Media, Customer Experience, Customer Relationship Management (CRM), Customer Satisfaction, Customer Support/Service, Customer/Client Research, Data Collection, Desktop PC, Detail Oriented, Dietary Management, Digital Media, Editing, Email Management/Administration, Email Marketing, Employee Assistance Plan, Establish Priorities, Google Analytics, Higher Education, Industry Standards, Information Architecture, Information Technology & Information Systems, Internet Security, Internet Technology, Interpersonal Skills, Lead Generation, LinkedIn, Marketing, Marketing Automation Software, Marketing Communications, Marketing Strategy, Metrics, Mobile Applications, Multitasking, Newsletter, Online Marketing, Organizational Skills, Outbound Marketing, Performance Management, Project Development, Project/Program Management, Reimbursement, School Management, Search Engine Optimization (SEO), Standards Development, Strategic Planning, Systems Administration/Management, Technical Strategy, Technical Writing, Training/Teaching, Trend Analysis, User Interface/Experience (UI/UX), Web Analytics, Web Design, Web Site Monitoring