Working closely with the marketing, ticketing, and IT teams, the Director, Digital Marketing – Web will discover, synthesize, and action website needs based on standard and evolving digital technologies, user-centric needs, and more to ensure a seamless experience for all guests. You will engage and understand key marketing and audience experience strategies to develop appropriate and efficient web-based solutions by coordinating the development, communication, and implementation of our web solutions. The Director, Digital Marketing – Web will guide and direct best practices and improvements in Search Engine Optimization, content, relevant reporting, requirements gathering and delegation, and process and procedures. • Coordinate with departments to gather detailed requirements for web development projects • Guide and direct web content strategies, hierarchies, and taxonomies • Maintain style and consistency across the website and align with other marketing efforts • Guide and maintain SEO best practices to improve search engine rankings • Utilize various feedback channels to suggest and coordinate website solutions • Maintain and coordinate design, requirements and testing of new website features, ensuring design is optimized for all form factors (desktop, tablet and mobile) • Report regular, thorough, and actionable statistics and analytics to understand customer behavior, and to drive customer satisfaction, acquisition, and retention • Monitor and report on feedback channels and develop strategies for key user pain points • Develops procedures to continuously review and maintain the currency, accuracy, appropriateness, and accessibility of the website • Coordinates the overall production and creation of content for the website • Troubleshoots and resolves website problems in conjunction with other information technology staff Experience:
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