Director, Digital Marketing LatAm

From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. • Support Regional CMO in evolving our consumer platform strategy to hit our 250m ambition by 2027, and extracting more value out of our active user relationships • Demonstrate thought leadership by understanding the digital landscape, that helps shape our future priorities with a beyond 3 year view • Support markets in designing, operating, driving and improving successful loyalty programs across the region • Understanding and management of merchandising (Menu boards, kiosks, app, web, etc) and ensuring McD guidelines and standards are implemented • Build a compelling narrative that supports all McDonald's system touchpoints on our digital engagement strategy, such as phase planning and senior leadership. • A digital expert, with a knowledge of the key themes driving progress in this space • Experience in loyalty program strategy and program management is required • Experience in working with agencies, markets, stakeholders, in a multi-disciplinary, multi-cultural environment • Fluent Spanish/English • Recognizable commercial discipline • Strong consultant skills and knowledge to positively influence markets and peers • Skilled at leading by influence in a regional / multi-market capacity • Strategic thinker, with strong enterprise thinking, including an ability to understand the impact of decisions on the wider business, especially on markets • The ideal candidate will have an integrated marketing background/experience Additional Information: McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. Nothing in this job posting or description should be construed as an offer or guarantee of employment.