Director, Digital Marketing

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. Qualifications • Bachelor’s degree in Marketing, Business Administration, Digital Media or related field • 10+ years of progressive digital marketing and ecommerce expertise, preferably in consumer packaged goods or consumer-facing industries • Experience leading cross-functional teams and managing external agencies or vendor networks in a complex environment • Proven track record leading digital brand building, performance marketing and ecommerce strategy and activation • Deep expertise in digital media, content creation, retail media and omni-channel marketing • Strong knowledge of martech platforms, CRM, marketing automation and data-driven marketing approaches • Exceptional analytical skills with ability to translate insights into actionable strategies • Demonstrated success in managing budgets and delivering measurable business results • Excellent communication, collaboration and change management skills • Demonstrated leadership capabilities, including team development, internal and external stakeholder management and strategic influence • Travel: 20-30% Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand.