Director, Digital Marketing

Job Title: Director, Digital MarketingDepartment: Athletics | Marketing Job Description:The Director, Digital Marketing plays a pivotal leadership role within the Ohio State Athletics Marketing unit, overseeing the development, execution, and optimization of the department’s digital marketing strategy across owned and paid channels. Reporting to the Associate Athletics Director for Marketing & Live Events, this position serves as a key leader in shaping the department’s digital fan engagement ecosystem and aligning website, mobile app, email, texting, and digital advertising efforts with departmental brand, ticketing, and revenue objectives. The Director will work closely with Marketing, Creative Content, Digital Media, Communications, Ticketing, and other external-facing units to ensure coordinated and effective digital execution. The Director oversees the strategy, user experience, and ongoing optimization of the athletics website and mobile app, ensuring accurate content updates, strong functionality, accessibility compliance, and alignment with brand standards. Advanced degree in relevant field may be desirable.