Director, Digital Marketing

This role is built around five connected pillars: loyalty, owned channel marketing (email, push, SMS), paid media, third-party delivery platforms, and personalization and segmentation, plus organic search and community-led growth, including SEO and Reddit. Sitting at the intersection of customer data, channel execution, and performance, this role translates first-party data and digital behavior into a connected, measurable growth engine across every owned and paid touchpoint. Lead the paid media agency with clear briefs, defined KPIs, and a real accountability frameworkOwn the channel mix and annual budget across paid search, paid social, programmatic, and retargetingSet performance benchmarks for ROAS, customer acquisition cost, and incremental revenue, and hold the agency to themActivate first-party loyalty and CRM data in paid channels to retarget lapsed members, suppress active loyalists from acquisition spend, and build lookalike audiences from high-value cohorts Own the customer intelligence framework that powers all digital channels, defining how segments are activated and measuredBuild and maintain a unified customer view integrating loyalty data, app and web behavior, in-store transaction data, and third-party delivery signalsLead personalization strategy end to end, from audience architecture and offer logic to message timing and content relevance, and champion first-party data as a competitive moat 6 or more years of experience in digital marketing, CRM, lifecycle marketing, or loyalty, with demonstrated ownership of multi-year strategy and roadmaps and the execution to back them up2 to 3 years of hands-on building: segmentation frameworks, campaign briefs, audience lists, journey logic, and send-level performance analysisProven track record leading external agencies to clear, accountable outcomesExperience building or materially scaling a loyalty program, owning design, economics, and member growthPlatform fluency: hands-on experience with at least one major CRM platform (Braze, Salesforce Marketing Cloud, Klaviyo, or equivalent) and comfort in analytics toolsDemonstrated SEO experience, including technical SEO, local SEO, and content strategy with a track record of organic traffic growthExperience with community platforms, particularly Reddit, including an understanding of what earns trust versus what gets ignoredRestaurant, QSR, fast casual, retail, or consumer subscription experience strongly preferredStrong executive communication skills, comfortable presenting strategy and defending the measurement framework behind it to senior leaders