Director Digital Marketing

Qualifications Bachelor's degree in Marketing, Business, Computer Science, Communications, or a related field required.Master's degree (MBA, Marketing, or related discipline) preferred.10+ years of progressive experience in marketing technology, digital marketing, CRM, customer experience, marketing operations, or related disciplines.5+ years of people leadership experience managing high-performing teams, including direct reports, cross-functional teams, and external vendors. Responsibilities Marketing Technology Strategy & Alignment Define and lead the marketing technology vision aligned with the company's growth objectives in the medical malpractice space.Ensure MarTech stack (CRM, Automation, analytics, personalization, AI tools) supports agent/broker distribution, direct-to-physician outreach, and retention strategies.Partner with business leaders, underwriting, compliance, and IT to align MarTech initiatives with regulatory requirements and customer needs.Stay ahead of emerging technologies (AI, generative content, personalization, customer data platforms) and assess applicability in the medical malpractice sector.Pilot and scale new capabilities that improve efficiency, reduce acquisition costs, and strengthen broker/physician engagement.Build a culture of test-and-learn, with A/B testing, journey optimization, and experimentation. Provide coaching, guidance, and support to help employees achieve performance and development goals.Deliver consistent, constructive feedback to recognize achievements, address challenges, and reinforce desired behaviors.Conduct regular 1:1 meetings and ensure timely completion of performance review cycles, maintaining alignment and accountability.Hold staff accountable for compliance with organizational policies and standards.Foster a culture of continuous learning, innovation, and accountability by encouraging team members to pursue new challenges and opportunities.Model and reinforce organizational values, actively recognizing and celebrating behaviors that exemplify them. Fulfill all required training and development obligations to maintain essential skills and credentials.Complete all mandatory compliance courses on time, meeting corporate training standards.Pursue additional learning opportunities that strengthen professional capabilities and contribute to team and organizational performance, with prior manager approval.