Director / Digital Marketing & Revenue

Job Description

The Virginia Tech Department of Athletics embraces the core values
of Integrity, Service, Honor, Excellence, and Strong Together.
Guided by our motto, Ut Prosim (That I May Serve), we are committed
to fostering a culture that accepts, affirms, and values all
individuals and their unique contributions to the department,
university, and broader community.

The Director of Digital Marketing & Revenue will lead digital
marketing and revenue strategy within the Revenue & Digital
Innovation team. This position will oversee digital initiatives
that drive ticket sales, retention, fan engagement, donor
engagement and other revenue-generating opportunities across
Virginia Tech Athletics.

The Director will provide strategic leadership across email,
marketing automation, paid media, SMS, web, mobile app and other
digital channels, while serving as a key collaborator across Ticket
Sales & Service, Marketing & Fan Experience,
Communications, Creative, Operations and external partners. The
position will lead high-priority departmental projects, develop
innovative digital strategies, and use data and analytics to
continually improve performance.

The Director will also provide leadership and mentorship to interns
and other members of the digital team. They will serve as a
secondary strategic lead for football campaigns, primary lead for
men’s basketball, and will support the development and execution of
digital marketing and revenue initiatives across the department.
This position will report directly to the Associate AD /
Revenue.

Required Qualifications

Bachelor's degree in digital marketing, marketing, communications,
sports management, business or a comparable field with significant
experience, or a master's degree.

Experience working in college athletics, professional sports or
another highly competitive sports environment.

Demonstrated experience developing and executing integrated digital
marketing strategies across multiple channels.

Demonstrated experience with marketing automation, email marketing,
and digital advertising platforms.

Strong project management skills with the ability to lead multiple
initiatives and meet deadlines in a fast-paced environment.

Strong copywriting, editing, communication, and presentation
skills.

Demonstrated leadership experience, including managing interns,
student employees, or other team members.

Ability to work outside normal working hours, including nights,
weekends and holidays, as required by the athletics calendar.

Preferred Qualifications

Experience in digital marketing, revenue strategy, marketing
automation, or a related field.

Experience with Eloqua, WMT, Attentive or comparable email,
marketing automation, SMS and digital marketing platforms.

Experience developing digital strategies specifically tied to
ticket sales, season ticket renewals, retention and revenue
generation.

Experience managing paid media campaigns across social, display,
OTT, and other digital advertising channels.

Experience leading cross-functional projects and managing external
vendors or agency partners.

Pay Band

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Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

Up to $65,000. Commensurate with experience.

Hours per week

40+. Nights and weekends as needed.

Review Date

9/30/2026

Additional Information

See more about working in VT Athletics at https://hokiesports.com/be-a-hokie

The successful candidate will be required to have a criminal
conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve),
Virginia Tech pushes the boundaries of knowledge by taking a
hands-on, transdisciplinary approach to preparing scholars to be
leaders and problem-solvers. A comprehensive land-grant institution
that enhances the quality of life in Virginia and throughout the
world, Virginia Tech is an
inclusive community dedicated to knowledge, discovery, and
creativity. The university offers more than 280 majors to a diverse
enrollment of more than 36,000 undergraduate, graduate, and
professional students in eight
undergraduate colleges , a
school of medicine , a
veterinary medicine college,
Graduate School , and
Honors College . The university has a significant presence
across Virginia, including Blacksburg, the greater Washington, D.C.
area, the Health Sciences and Technology Campus in Roanoke, sites
in Newport News and Richmond, and numerous
Extension offices and
research institutes . A leading global research institution,
Virginia Tech conducts more than $650 million in research
annually.

Virginia Tech endorses and encourages participation in professional
development opportunities and university shared governance . These valuable
contributions to university shared governance provide important
representation and perspective, along with opportunities for unique
and impactful professional development.

Virginia Tech does not discriminate against employees, students, or
applicants on the basis of age, color, disability, sex (including
pregnancy), gender, gender identity, gender expression, genetic
information, ethnicity or national origin, political affiliation,
race, religion, sexual orientation, or military status, or
otherwise discriminate against employees or applicants who inquire
about, discuss, or disclose their compensation or the compensation
of other employees or applicants, or on any other basis protected
by law.

If you are an individual with a disability and desire an
accommodation, please contact Stuart Cochran at
[email protected] during regular business hours at least 10
business days prior to the event.