Director, Digital Media Buying

Manage Digital Media Campaigns Across Multiple Platforms • Oversee campaign setup, trafficking, and ongoing performance optimizations for campaigns across Google, Paid Social (Meta, TikTok, Reddit), and Programmatic (CTV, Retail Media, Streaming Audio via The Trade Desk, Digilant, or other DSP) • Manage Ad Accounts & Budget Pacing for multiple campaigns • Audience & Data Signal management (including privacy-compliant 1P data matching with media platforms) • Regularly provide insights to Comms & Media Strategy on campaign performance and recommendations for tests, strategic optimizations Communicate this effectively to internal and client stakeholders • Deep understanding of digital media and performance metrics - platform-provided metrics & measurement capabilities (delivery, efficiency, attribution, and ROAS); web analytics & conversion optimizations (some GA4 & GTM knowledge preferred) • Applying Integrated Measurement and non-standard KPIs to drive performance (MMM, Brand Health/Lift, Attention Measurement) What you have in your history: • 7-10 years experience in platform-based media buying • Experience working in an agency environment supporting multiple clients, varying budgets, industries and objectives • Current hands-on-keyboard experience in at least one buying platform (Google + Programmatic preferred) • Working knowledge deriving insights from GA4 • QA Process Design & Automation • Experience working with holistic digital media performance data An applicant with a disability, like all other applicants, must be able to meet the employer's requirements for the job, such as education, training, employment experience, skills, or licenses. In addition, an applicant with a disability must be able to perform the "essential functions" of the job the fundamental duties either on her own or with the help of "reasonable accommodation."