Director, Digital Product Strategy and Marketing

This role is responsible for developing end-to-end strategies that drive awareness, adoption, engagement, and retention across key digital platforms, including MyChart/Epic, the KP mobile app, KP.org, eCommerce experiences, and rewards programs. The position will lead the integration of digital product strategy with existing lifecycle marketing and clinical services efforts to create a more connected, personalized, and measurable member experience across Kaiser Permanente's digital ecosystem.This leader will serve as a strategic connector across Marketing, Product, Digital Experience (UX), Consumer Experience (CX), IT, Analytics, and business stakeholders to define the vision, governance, operating models, and success metrics for enterprise digital initiatives. The role requires an executive-level strategist who can navigate ambiguity, influence senior leaders, and translate enterprise priorities into actionable digital product roadmaps that improve member engagement, satisfaction, and retention.The Director will oversee a portfolio of high-priority digital experiences and ensure new capabilities are effectively brought to market and integrated into the end-to-end member journey. The role will partner closely with Product, Technology, and Consumer Experience leaders to identify unmet member needs, prioritize investments, and deliver measurable business outcomes.Job Summary:This director level position is primarily responsible for directing and overseeing integrated marketing communications programs and strategies, directing and overseeing market data collection and synthesis, and providing oversight and direction to the creative team. This position directs complex marketing projects, directs and oversees the design and implementation of complex marketing strategies, and directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines.Essential Responsibilities:Demonstrates continuous learning and maintains a highly skilled and engaged workforce by aligning resource plans with business objectives; overseeing the recruitment, selection, and development of talent; motivating teams; preparing individuals for growth opportunities and advancement; staying current with industry trends, benchmarks, and best practices; providing guidance when difficult decisions need to be made; and ensuring performance management guidelines and expectations drive business needs.Oversees the operation of multiple units and/or departments by identifying customer and operational needs; analyzing resources, costs, and forecasts and incorporating them into business plans; gaining cross-functional support for business plans and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; and ensuring products and/or services meet customer requirements and expectations while aligning with organizational strategies.Directs and oversees market data collection and synthesis by managing the development of actionable, evidence-based marketing plans using data and insights; partnering with research and strategy teams to gather marketplace and consumer dynamics driving marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and defining and optimizing ROI on strategies and tactics.Directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines by defining the channel strategy; managing relationships with channel partners; evaluating channel partner needs and performance on an ongoing basis; analyzing audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.Directs and oversees the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; establishing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; tracking progress to overall…