Director Digital Sales and Marketing

The Director of Digital Sales & Marketing is responsible for leading the alignment between the company’s digital marketing initiatives and its online sales, lead generation, and brand growth objectives. This role owns the development and execution of a comprehensive digital strategy that clearly connects marketing investment to measurable revenue outcomes, brand equity, and customer acquisition. This leader will oversee digital platforms, performance marketing, content, and technology strategy while serving as a key collaborator across brand, sales, merchandising, and retail partners. Brand, Content & Marketing Integration • Collaborate closely with Brand Development and cross‑functional leadership to translate brand strategy into effective digital campaigns. • Attend and actively support trade shows, collaborating with sales, merchandising, and leadership teams to ensure strong brand representation and digital integration.