Director, Digital Strategy - US Based Remote

Lensa partners with DirectEmployers to promote this job for Anywhere Real Estate. As Director of Website Strategy, you'll own the revenue and lead generation strategy across our digital properties, driving measurable business impact through website optimization, advertising opportunities, and conversion rate improvements. Cross-Functional Leadership • Collaborate with Marketing, Product, Engineering, and Brand teams to align digital initiatives with broader business goals and lead collaboration on website enhancements and marketing initiatives that drive engagement and conversions • Translate business objectives into clear briefs for technical and creative teams • Build relationships across the organization to accelerate execution and remove roadblocks • Strong business acumen with experience owning P&L or revenue targets • Understanding of how AI is reshaping search and discovery-and what it means for business strategy (you don't need to implement, but you need to understand) • Experience with CRO programs, A/B testing strategy, and conversion funnel optimization • Ability to interpret analytics and translate data into strategic recommendations • Familiarity with marketing automation platforms and lead management systems. Our Leads Group is a dedicated organization within Anywhere focused on delivering high-quality, high-converting leads to Anywhere affiliated brokers and agents across Anywhere's six residential real estate brands.

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