Director, Direct to Consumer Marketing

Job Overview Sequel Med Tech is seeking a dynamic and strategic Director of Direct-to-Consumer Marketing to spearhead the go-to-market strategy for our new wearable insulin pump. The Director, DTC Marketing will be responsible for developing, implementing, and measuring the effectiveness of a comprehensive direct-to-consumer marketing program to drive awareness and customer acquisition. Lead the development and execution of the DTC campaign, consumer messaging platform, media plan, and tactics. Cross-Functional Collaboration: Work closely with HCP Marketing, Sales, and Customer Support teams to ensure seamless alignment between marketing efforts and customer experience. Collaborate with the marketing team to integrate DTC initiatives into broader marketing campaigns.