Director, Enterprise Brand Partnerships & Advertising Strategy

About the position

The Opportunity Adobe is looking for a strategic and progressive marketing leader to help shape how we bring our enterprise narrative to market through high-impact advertising, premium media, and brand partnerships. As Director of Enterprise Brand Partnerships and Advertising Strategy, you will define the strategy for how Adobe shows up across key external platforms, publishers, and cultural moments to build awareness, credibility, and demand for Adobe’s enterprise offerings. As a key leader in the Global Digital Marketing organization, you will sit at the intersection of brand, media, partnerships, and demand generation, helping ensure Adobe’s biggest narratives and campaigns are translated into smart, differentiated, high-performing advertising programs. This role suits a leader who knows both the art and science of modern B2B marketing. They build media strategies that elevate perception. They activate strategic partnerships to extend reach and relevance. They connect brand investment to measurable downstream business outcomes. You will partner closely with Narrative & Content, Integrated Campaigns, Digital Marketing, Sports Marketing, Events, Communications/PR, Regional Marketing, Analytics, and agency partners to develop global frameworks and scaled programs that can be activated across priority markets. In this role, you will help define how Adobe modernizes its enterprise advertising model — building a stronger bridge between brand storytelling, strategic partnerships, and measurable market impact. You’ll have the opportunity to shape not just campaigns, but the operating model for how Adobe’s enterprise brand shows up in the world.

Responsibilities

Refine and accelerate Adobe’s global enterprise brand media and advertising strategy (“It Starts with Adobe”) across priority audiences, categories, and markets.Lead the development of premium publisher partnerships, sponsorship amplification, co-marketing activations, and high-visibility advertising programs that boost Adobe’s brand and market presence.Translate enterprise campaign priorities and narratives into coordinated advertising approaches that span brand building, thought leadership amplification, and demand creation – with a heavy focus on OOH.Develop the framework outlining Adobe’s method for evaluating, prioritizing, and activating strategic media and partnership opportunities with publishers, event organizers, platforms, and ecosystem partners.Partner with regional and digital marketing leaders to ensure global strategies are adapted thoughtfully for local market conditions, media landscapes, and audience needs.Build clear planning approaches for global vs. regional decision-making, including where Adobe should standardize, localize, or test.Work closely with Digital Marketing and Channel Activation teams to ensure brand media connects effectively to downstream demand programs, retargeting strategies, and journey orchestration.Establish measurement frameworks that tie brand media budgeting to outcomes such as reach, engagement, brand lift, audience growth, and demand influence.Partner with Analytics and Finance teams to strengthen planning rigor, performance visibility, and return on investment storytelling.Identify emerging opportunities in media, partnerships, and buyer behavior — including how AI-driven discovery, third-party ecosystems, and new distribution models are reshaping enterprise marketing.Build executive-ready recommendations, narratives, and POVs for senior marketing leadership.Influence agency partners and internal teams to raise the quality, consistency, and strategic impact of Adobe’s enterprise advertising efforts.Requirements

Deep experience in brand strategy, advertising strategy, media partnerships, integrated marketing, or B2B brand marketing (10 years minimum)Strong understanding of how premium media, sponsorships, partnerships, and paid channels can work together to drive both brand impact and demand outcomesExperience building integrated strategies across global and regional teams in a matrixed organizationStrong business judgment and the ability to prioritize investments against enterprise goals, market opportunities, and budget realitiesProven ability to connect upper-funnel media investment to measurable business outcomesExcellent communication and storytelling skills, including comfort presenting to senior executivesStrong cross-functional leadership skills with the ability to influence without direct authorityA modern understanding of enterprise buyer behavior and the evolving media landscape, including digital, publisher, event, and partner ecosystemsA data-informed approach, with comfort using performance insights to build strategy and optimize investmentHigh degree of ownership, initiative, and comfort operating in ambiguityNice-to-haves

Experience in enterprise B2B marketing, ideally in technology, SaaS, or platform businessesExperience working with or leading relationships with major business, technology, or industry publishersFamiliarity with global enterprise campaigns, account-based marketing environments, or regionalized media planning modelsExperience partnering with digital demand generation teams to connect brand activity to audience growth, engagement, and pipelineUnderstanding of AI-era discovery trends, content syndication, third-party trust ecosystems, and the changing role of advertising in complex buying journeysBenefits

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact.Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer.We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users.If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015.At Adobe, you will be immersed in an exceptional work environment that is recognized around the world.You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.If you’re looking to make an impact, Adobe's the place for you.Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.There's more than meets the eye when it comes to Adobe.Take the quiz and see how well you know us!Adobe is proud to be an Equal Employment Opportunity employer.We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.Adobe aims to make Adobe.com accessible to any and all users.If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.