Director, Global Digital Campaigns

The goal is simple: build a smarter, faster, more effective campaign and digital marketing engine that helps Nexthink create demand, progress pipeline, and strengthen our leadership in Digital Employee Experience. Lead the practical use of AI across the campaign lifecycle, including research, audience insight, messaging, content development, personalization, campaign QA, experimentation, reporting, and performance analysis.Identify where AI can help the team move faster, reduce manual work, improve quality, and scale more effectively.Build repeatable AI-enabled workflows that make the team more productive without sacrificing judgment, brand quality, or customer relevance.Stay current on how AI is changing search, content discovery, buyer research, digital engagement, and enterprise buying behavior.This person should not just be “comfortable using AI.” They should be actively using it to change how marketing work gets done.Performance, Measurement & Optimization 10+ years of B2B marketing experience, ideally in enterprise SaaS, enterprise software, IT, cybersecurity, infrastructure, observability, service management, or another technical market.Proven experience leading global campaigns, digital marketing, demand generation, growth marketing, or performance marketing.Demonstrated success owning pipeline or revenue-related marketing outcomes, not just campaign activity metrics.Strong digital fluency across paid media, search, paid social, SEO/GEO, landing pages, nurture, webinars, retargeting, conversion optimization, and campaign analytics.Hands-on experience applying AI to real marketing workflows, including campaign development, personalization, optimization, content operations, reporting, or productivity.Strong analytical instincts and comfort working with pipeline, conversion rates, cost per opportunity, account engagement, funnel performance, attribution, and budget efficiency.Ability to build strategy and operating models while also getting into the work when needed.Experience managing people, agencies, budgets, and cross-functional stakeholders.Strong executive presence, with the ability to simplify complexity and communicate clearly under pressure.Comfort operating in a high-accountability environment where priorities move quickly and expectations are high.Why Join Us? AI, automation, digital workplace transformation, and employee expectations are reshaping the role of IT. The base salary for this role is $160,000-180,000 gross per year, with a total on-target earnings (OTE) range of $190,000-260,000 with additional opportunity to earn commissions above this range.