Director, Global Marketing

Select how often (in days) to receive an alert:At Zygo, your skills and insights will be integral to our core values of curiosity, collaboration, and persistence. For over 50 years, Zygo Corporation in Middlefield, CT, has been a global leader in designing and manufacturing advanced optical metrology systems, ultra-precise optical components, and complex electro-optical systems and assemblies. The leader will manage a global marketing team.Key Responsibilities:Planning and Execution:Develop and implement global marketing strategies to achieve business goals and objectives.Lead all aspects of marketing, including brand, growth, communications, digital/lead generation, and strategic marketing.Identify and implement marketing campaigns to generate sales leads, maintain market positioning, and drive brand preference and customer loyalty.Build and execute demand creation activities to support profitable growth, such as advertising, trade shows, organic and paid digital, webinars, and training.Lead brand-specific strategies, leveraging market insights, segmentation, and other marketing approaches.Team Leadership and Development:Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.Define and nurture the appropriate marketing team structure for the company's size and maturity, making informed organizational adjustments to ensure optimal performance.Build, develop, and motivate a diverse, global marketing team.Ensure the marketing team operates to the highest standards by coaching and developing team members.Marketing Operations and Budget Management:Oversee the creation and execution of marketing campaigns across multiple channels, including digital, social media, and traditional media.Manage the global marketing budget, ensuring efficient allocation of resources and maximizing ROI.Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to optimize performance.Develop marketing capabilities and processes to support the company's growth and maturity.Collaboration and Stakeholder Management:Collaborate with product development, sales, and other departments to ensure cohesive brand messaging and positioning.Build and maintain relationships with key stakeholders, including external partners and agencies.Market Analysis and Insights:Work with product and commercial teams to assess market trends, consumer insights, and competitive landscape to inform marketing strategies.Leverage KPIs to measure the effectiveness of marketing strategies and programs.Required Qualifications:10+ years of marketing, product management, and/or strategic service experience in comparable/growth-oriented industries with 4+ years in a senior management position.Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.Experience gaining knowledge of customers, company, and competition in new industries.Experience building processes to improve customer’s buying journey.Experience leading marketing and product initiatives across strategic and operational areas.Demonstrated ability and willingness to use AI tools to improve productivity, decision‑making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI‑generated outputsExecutive presence to quickly establish credibility and drive results with executives internal and external to the organization.Ability to present ideas effectively both verbally and in writing. Able to motivate and inspire both direct and indirect associates…