Director, HCP and Consumer Digital Marketing

At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS-CoV-2. Be part of Invivyd. This position encompasses a wide range of responsibilities, from developing and executing digital marketing strategy and campaigns to analyzing performance metrics and optimizing our online tactics. The Director, HCP and Consumer Marketing will be responsible for developing and executing digital marketing strategies and tactics to drive and advance HCP, consumer, patient and community engagement. HCP and Consumer/ Patient Digital Marketing • Develop and implement comprehensive consumer/ patient and HCP digital marketing strategies that align with Invivyd's goals and objectives • Develop digital strategies, messaging, and content for disease state education for consumers/ patients that deliver against overall business objectives • Guide and oversee tactical implementation and ongoing optimization of the EUA compliant HCP and consumer/ patient digital plans • Develop DTC campaigns, including CTV and linear TV tactics • Oversee HCP and consumer/ patient social media influencer tactics • Provide agency management, including creative and media agencies • Prioritize resource allocation, deploy resources strategically and monitor budget to ensure efficient use of resources • Collaborate with cross-functional teams to create engaging and informative content for various digital platforms • Oversee the execution of digital marketing campaigns, including paid advertising, SEO, email marketing, and social media initiatives