Director, Influencer & Creator Strategy

**Director, Influencer & Creator Strategy**

We are seeking a Director, Influencer & Creator Strategy to support and help lead influencer and creator work across 5W’s growing agency.

This role is ideal for an experienced influencer marketer who is ready to take on a meaningful leadership role—independently leading client workstreams and programs while partnering with senior Influencer, Digital, and PR leadership on broader strategy and agency initiatives.

The Director will play a key role in bringing influencer and creator strategies to life, overseeing programs from planning through execution and measurement, and helping ensure consistently strong work across clients. They will serve as a trusted partner to account teams and clients, manage and mentor junior team members, and contribute to the continued growth and evolution of 5W’s influencer and creator capabilities.

**Here’s what you’ll be doing:**

**Influencer & Creator Strategy**

* Independently lead assigned influencer and creator workstreams, developing strategies and recommendations aligned with client objectives
* Translate client briefs, audience insights, cultural trends, and platform behaviors into thoughtful creator strategies and program approaches
* Partner with senior Influencer, Digital, and PR leadership on the development of integrated influencer and creator programs
* Help apply and evolve agency frameworks, processes, playbooks, and best practices across client work
* Bring forward emerging creator trends, platforms, partnership models, and opportunities that can strengthen client programs
* Collaborate with PR, social, paid media, creative, and other teams to ensure influencer is effectively integrated into broader communications programs

**Client & Program Leadership**

* Serve as a day-to-day lead for assigned influencer and creator programs, building strong relationships with clients and internal account teams
* Lead client conversations, presentations, and recommendations related to influencer strategy and program execution
* Oversee programs from planning and creator identification through outreach, negotiation, content development, activation, and reporting
* Provide strategic guidance and solutions throughout the lifecycle of a program, escalating to senior leadership when appropriate
* Ensure work is strategically sound, creatively strong, and aligned with client objectives and expectations
* Use program performance and insights to identify opportunities for optimization and inform future recommendations

**Team & Cross-Functional Collaboration**

* Manage and mentor junior and mid-level team members, providing clear direction, feedback, and support
* Delegate effectively while maintaining accountability for the quality and timely delivery of assigned workstreams
* Support the development of team members across creator relations, program management, strategy, measurement, and client service
* Act as a knowledgeable resource for PR account teams, helping them navigate influencer and creator opportunities and program needs
* Contribute to a collaborative, solutions-oriented team culture

**Operational Excellence**

* Oversee the day-to-day management of assigned programs, ensuring work is delivered on time, within budget, and in alignment with agency standards
* Maintain strong oversight of program details, timelines, deliverables, creator relationships, and internal workflows
* Help ensure consistent use of agency processes, tools, and measurement approaches across assigned accounts
* Proactively identify challenges and solve problems, bringing in senior leadership when additional guidance or escalation is needed
* Stay current on industry shifts, platform updates, creator trends, and evolving best practices

**Here’s what you have:**

* 6-8+ years of experience in influencer marketing, creator strategy, social media, digital marketing, or integrated communications, with meaningful hands-on influencer experience
* Agency experience preferred, with experience managing multiple clients, programs, and priorities
* Demonstrated ability to independently lead influencer and creator workstreams while collaborating effectively with senior leadership and cross-functional teams
* Strong understanding of the influencer and creator program lifecycle, including strategy, creator identification and vetting, outreach, negotiation, contracting, content development, activation, and measurement
* Strong strategic thinking skills with the ability to translate client objectives, audience insights, and cultural trends into actionable recommendations
* Experience leading client conversations and presenting strategies, recommendations, and results
* Strong project and program management skills, with the ability to oversee complex workstreams, timelines, budgets, and multiple stakeholders
* Experience managing or mentoring junior team members and providing clear direction and feedback
* Ability to balance strategic thinking with hands-on execution and attention to detail
* Experience supporting new business pitches and developing influencer or creator recommendations
* Working knowledge of influencer measurement, reporting, and how to translate program performance into meaningful insights

**Why you’ll love working here:**

* Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
* Flexible PTO
* Summer Fridays and Winter, Spring, and Fall Fridays too!
* Hybrid work model offering flexibility and work-life balance
* Expanded parental leave and family planning support
* Continuous learning through “5W University” and development initiatives
* Student Loan Reimbursement
* Professional Development Support
* Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
* Charitable giving, including matching donations

#LI-Hybrid