Director, Integrated Media Strategy

Remote RoleThis is a remote roleWho We AreMarketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit and follow Who We're Looking ForIf you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring strong B2B media experience, this may be the role for you.Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented media professionals, and leading the charge on strategy media strategies with cross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.What You’ll Be DoingThe Director, Media Strategy will be responsible for developing and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate client objectives into actionable media plans.You will serve as a strategic media lead for clients, guide planning and activation teams, and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns.Key Responsibilities Media Strategy and PlanningDevelop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goalsTranslate broader marketing and demand-generation strategies into actionable, full-funnel media plansIdentify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channelsProvide strategic direction throughout campaign planning, activation, optimization, and reportingEnsure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectivesCampaign Execution and OptimizationPartner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategySupport in-platform campaign management and optimization when requiredReview campaign performance and use data and insights to identify optimization opportunitiesHelp establish campaign measurement frameworks, key performance indicators, and reporting approachesEnsure learnings and performance insights are incorporated into future planning and recommendationsClient PartnershipServe as a trusted media advisor to clients, providing clear, informed, and actionable recommendationsLead or support client conversations related to media strategy, planning, campaign performance, and optimizationPresent media plans, results, insights, and recommendations with clarity and confidenceBuild a strong understanding of each client’s business, industry, audiences, and competitive landscapeIdentify opportunities to expand or strengthen the agency’s media offering within existing client relationshipsVendor and Budget ManagementBuild and maintain strong relationships with B2B media vendors and platform partnersEvaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needsSupport media negotiations and work to secure appropriate rates, placements,…