Director, Marketing

Director, Marketing - Large Law
Location: Dayton (Hybrid) or Home-Based US - preference for East Coast or Central
Reports To: Sara Shaffer
Are you a marketing leader with a track record of executing high-impact programs across digital channels?
Do you have a passion for leading teams and building marketing strategies that generate pipeline, shape market perception, and accelerate adoption of AI solutions?
About the Role
LexisNexis is seeking a Director of Marketing to lead execution and performance across key marketing channels for the large law segment, including webinars, digital advertising, marketing operations, and creative development.
Reporting to the Sr Director of Marketing, this role is responsible for translating strategic priorities into scalable programs that drive awareness, engagement, and pipeline. The Director will oversee critical marketing functions, lead a team and external partners, and ensure consistent, high-quality execution across campaigns and channels.
The ideal candidate brings experience in enterprise B2B marketing environments, with a focus on demand generation, digital channels, and program optimization. This role requires the ability to operate effectively in a matrixed organization, partner closely with sales and product teams, and use data to continuously improve performance. Experience in legal technology, SaaS, or AI-driven solutions is valuable, along with familiarity in account-based marketing and complex go-to-market models.
Key Responsibilities
Program Execution & Channel Leadership
Leading execution of integrated marketing programs across webinars, digital advertising, and owned channelsTranslating segment strategy into channel-specific plans that drive awareness, engagement, and pipelineDriving consistency and quality across all campaign touchpoints and client experiencesIdentifying opportunities to scale programs and improve efficiency across channelsPartnering with the Sr Director to align execution with strategic priorities
Webinars & Virtual Engagement
Defining the webinar strategy to drive audience engagement, pipeline generation, and market positioningEstablishing scalable webinar programs, series, and formats aligned to key personas and business prioritiesGuiding topic selection, speaker strategy, and content direction in partnership with subject matter experts and salesLeading planning frameworks, calendars, and performance goals while delegating day-to-day executionEvaluating program performance and identifying opportunities to improve registration, attendance, and conversionAligning webinar programs with broader campaigns and account-based marketing initiatives
Digital Advertising & Campaigns
Defining the digital advertising strategy to drive awareness, engagement, and pipeline across target audiencesLeading the advertising center of excellence, establishing best practices, standards, and channel strategiesGuiding campaign planning, audience targeting, and budget allocation in alignment with business prioritiesOverseeing execution across paid media channels, delegating day-to-day management while ensuring quality and performanceEvaluating campaign performance and driving optimization across channels, creative, and spendAligning digital advertising with broader campaigns and account-based marketing initiatives
Marketing Operations & Performance
Leading the marketing operations function, providing direction and oversight across systems, processes, and performance managementDefining frameworks for campaign execution, lead management, and attribution in partnership with operations and sales teamsEstablishing KPIs and reporting structures to measure performance across webinars, digital campaigns, and channel programsEnsuring data integrity, lead flow accuracy, and alignment across marketing automation and CRM platformsDriving process improvements to increase efficiency, scalability, and visibility into marketing impact
Creative Development & Content Execution
Leading development of campaign creative, messaging, and assets across marketing channelsManaging day-to-day workflow and output of offshore creative resources and external agenciesGuiding creative direction and ensuring alignment to campaign goals, personas, and buyer journey stagesPartnering with content and design teams to produce high-impact, audience-relevant materialsEnsuring consistency in brand, tone, and messaging across all marketing outputsEvaluating creative performance and driving optimization based on engagement and conversion data
Requirements:
Experience driving marketing programs that generate pipeline and contribute to revenue outcomesExperience leading teams, agencies, and cross-functional partners to deliver resultsAbility to operate within a matrixed organization and influence stakeholder alignmentExperience translating business strategy into marketing programs, plans, and executionAbility to apply data and analytics to measure performance and optimize impactExperience scaling programs, processes, and workflows to improve efficiency and repeatabilityU.S. National Base Pay Range: $136,100 - $252,800. Geographic differentials may apply in some locations to better reflect local market performed in Colorado, the base pay range is $136,100 - $252,800.If performed in Illinois, the base pay range is $142,900 - $265,400.If performed in Chicago, IL, the base pay range is $149,600 - $278,100.If performed in New York City, the base pay range is $163,300 - $303,300.If performed in Ohio, the base pay range is $129,200 - $240,100.This job is eligible for an annual incentive bonus.Application deadline is 06/26/2026.
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