Director, Marketing

About the Role LexisNexis is seeking a Director of Marketing to lead execution and performance across key marketing channels for the large law segment, including webinars, digital advertising, marketing operations, and creative development. Key Responsibilities Program Execution & Channel Leadership Leading execution of integrated marketing programs across webinars, digital advertising, and owned channelsTranslating segment strategy into channel-specific plans that drive awareness, engagement, and pipelineDriving consistency and quality across all campaign touchpoints and client experiencesIdentifying opportunities to scale programs and improve efficiency across channelsPartnering with the Sr Director to align execution with strategic priorities Webinars & Virtual Engagement Defining the webinar strategy to drive audience engagement, pipeline generation, and market positioningEstablishing scalable webinar programs, series, and formats aligned to key personas and business prioritiesGuiding topic selection, speaker strategy, and content direction in partnership with subject matter experts and salesLeading planning frameworks, calendars, and performance goals while delegating day-to-day executionEvaluating program performance and identifying opportunities to improve registration, attendance, and conversionAligning webinar programs with broader campaigns and account-based marketing initiatives Digital Advertising & Campaigns Defining the digital advertising strategy to drive awareness, engagement, and pipeline across target audiencesLeading the advertising center of excellence, establishing best practices, standards, and channel strategiesGuiding campaign planning, audience targeting, and budget allocation in alignment with business prioritiesOverseeing execution across paid media channels, delegating day-to-day management while ensuring quality and performanceEvaluating campaign performance and driving optimization across channels, creative, and spendAligning digital advertising with broader campaigns and account-based marketing initiatives Marketing Operations & Performance Leading the marketing operations function, providing direction and oversight across systems, processes, and performance managementDefining frameworks for campaign execution, lead management, and attribution in partnership with operations and sales teamsEstablishing KPIs and reporting structures to measure performance across webinars, digital campaigns, and channel programsEnsuring data integrity, lead flow accuracy, and alignment across marketing automation and CRM platformsDriving process improvements to increase efficiency, scalability, and visibility into marketing impact Creative Development & Content Execution Leading development of campaign creative, messaging, and assets across marketing channelsManaging day-to-day workflow and output of offshore creative resources and external agenciesGuiding creative direction and ensuring alignment to campaign goals, personas, and buyer journey stagesPartnering with content and design teams to produce high-impact, audience-relevant materialsEnsuring consistency in brand, tone, and messaging across all marketing outputsEvaluating creative performance and driving optimization based on engagement and conversion data Requirements: Experience driving marketing programs that generate pipeline and contribute to revenue outcomesExperience leading teams, agencies, and cross-functional partners to deliver resultsAbility to operate within a matrixed organization and influence stakeholder alignmentExperience translating business strategy into marketing programs, plans, and executionAbility to apply data and analytics to measure performance and optimize impactExperience scaling programs, processes, and workflows to improve efficiency and repeatabilityU.S. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.