Director, Marketing

As our Director, Health MarketingAt MERGE, we are more than a marketing and technology agency; we are a team built for the intersection of health and wellness. Utilizing deep industry knowledge, you will inspire team members to make our strategies, campaigns, and experiences more innovative and effective. Brand and Campaign StrategyIntegrated Marketing: Lead and support both brand and demand initiatives for MERGE marketing.Health Focus: Oversee the execution of performance marketing campaigns to promote MERGE's brand, offerings, and partnerships specifically within the Health vertical.Strategic Planning: Partner with the CMO and brand marketing teams to develop and execute the strategic plan for brand growth, defining target markets to bring the brand story to life.Demand Generation: Collaborate with sales, campaign managers, and business development teams to deliver comprehensive demand generation plans for the Health division.Strategic Event Management, Execution, and PRTrade Show Leadership: Direct full-scale trade show presence for the Health division, encompassing booth vision, attendee logistics, lead management, and onsite media coordination.Event Lifecycle Management: Oversee event roadmaps, negotiate sponsorship costs, and define success through measurable outcomes and post-show nurture plans.Outbound Strategy: Collaborate with communications and PR teams to refine messaging and align outbound strategy for Health.Earned Media: Partner with MERGE Industry Leaders to create content that increases earned media and brand awareness for the Health vertical.Demand Generation and Content StrategyResearch & Insights: Lead the creation and execution of health-focused research launches, translating data-driven studies into actionable content marketing campaigns and gated lead magnets.Digital Optimization: Manage and optimize vertical-specific LinkedIn ad campaigns and scale paid search strategies to broader health and wellness consumer targets.High-Value Programming: Coordinate webinars with key partners and clients to drive engagement and thought leadership.Brand Building and Award SubmissionsAward Strategy: Lead high-stakes award strategies, including managing the end-to-end submission process for major industry recognitions such as Ad Age and Cannes Lions.Case Study Development: Work with client success teams to identify, create, and socialize health-specific client and partner case studies. About MERGE: Salary Range: