Director, Marketing

The Director of Marketing leads the planning, execution, and continuous improvement of Truliant’s marketing operations, including brand and advertising, creative development, member communications, graphic design, social media, and internal communications. • Ensures consistent brand messaging and visual identity across all channels, including print, digital, social media, and in-branch communications. • Partners closely with the Vice President of E-Commerce to support and execute the organization’s digital marketing strategy, including digital advertising, website optimization, and using Salesforce CRM for targeted campaigns and performance tracking. • Must be skilled in managing vendor relationships, negotiating contracts, and ensuring successful, cost-effective execution of marketing initiatives. • A minimum of 5 years of experience in marketing, advertising, and brand management, preferably in a highly regulated or member-focused environment.