Responsibilities • Immerse in the target profiles, Brand ideas/campaigns and program details to drive creative strategy aimed at employees of our strategic partners (B2B2C) with a focus on increasing conversion of MSN (Master of Science in Nursing) candidates to enrollment, supporting partner programs to recruit and enroll BSN (Bachelor of Science in Nursing) programs • Support marketing efforts for tradeshows, partner site visits and job fairs • Develop strategies to enable strategic partners to conduct independent marketing on our behalf, along with strategies for Adtalem to craft account-based programs for partners • Architect creative and content roadmaps for email, paid and owned channels • Build and refine lead scoring and warming strategies to track prospect engagement, convert leads to enrolled students • Build and refine dashboards and data reporting to provide clear insight into lead activity and performance for the Workforce Solutions team. • Agency experience or experience managing Agency resources preferred. • Experience understanding market research and insights, as well as the implementation of performance data reporting. • Excellent project management skills with the ability to manage multiple projects simultaneously. For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
Create an account to see the full posting, access our search engine, and more.