Director, Marketing & Advertising Job at HealthCHEC in Long Beach

SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn, Facebook, and Twitter.The JobDirects and oversees operations within the organization's marketing function.The Director of Marketing & Advertising is responsible planning and executing a wide range of marketing initiatives including but not limited to direct mail programs, digital marketing, sales collaterals, outdoor advertising, ethnic marketing, event promotions, print, radio, connected and broadcast TV as well as supporting other product campaigns and Sales support efforts. The Director works closely with the Chief Marketing officer (CMO), VP of Product, Sales management, Network management, Duals leadership, Compliance, and other internal clients to understand and participate in the development of marketing objectives, strategies, recommend solutions and deliver the appropriate marketing campaigns within schedule and budget. The director will be accountable for driving growth using the full funnel of marketing and will be responsible for both demand generation, consideration, and conversion.The Director is the day-to-day key point-of-contact to several external advertising, media, digital, and service agencies engaged to fulfill the annual marketing & advertising campaign strategies, overseeing proposed marketing projects through execution, agency direction, budget management and monitoring, and effectively communicating project objectives, deadlines, and results to both internal and external stakeholders.You WillDevelops and implements marketing plans and campaigns meant to promote the organization or its products and services.Oversees the production of print, online, or other forms of advertisement, and organizes special events or promotions.Establishes metrics defining campaign performance; modifies campaigns based on ROI analysis.Has extensive experience with the concepts and principles of one or more related fields or departments. Works with the CMO to navigate budget reallocations and redirection in accordance with fluctuating expense models, changing business needs or budget fluctuations.Develops and maintains an in-depth set of policies, procedures and programs designed to ensure the effectiveness of the organization's marketing & advertising outcomes and performance.Provides guidance and assistance to the department CMO and leadership team in the development of the organization's strategic direction, plans and initiatives to achieve and/or exceed the company's growth goals.