Director, Marketing and Brand Development

Your experience matters As a member of the Health Support Center (HSC) team, you'll support those that are in our facilities who are interfacing and providing care to our patients and community members to positively impact our mission of making communities healthier . in support of strategic goals • Manage relationship with agency of record to convey and consult on strategy, oversee ad placement, review performance, supply ad content and creative • Track KPIs and develop reporting to senior leadership on Marketing campaign performance • Manage BH advertising technology compliance and risk management, including annual Legit Script recertification and certification of new facilities • Participate in budgeting and ongoing budget management • Monitor business results in collaboration with Business Development leadership, CEOs and DBDs on strategy and growth opportunities • Create and refresh marketing materials as needed and in response to Direct of Business Develop (DBD) requests in collaboration with Creative Services • Oversee website management including website creation and content development for new facilities and ongoing maintenance, updates and optimizations • Support the division and facility operators in establishing a presence in the market for all new hospitals from deal signing through opening by: • Participating in all implementation meetings • Serving as liaison with JV partners (when applicable) • Coordinating and executing the planning and development of opening events and supporting materials • Developing patient and referral source and consumer facing collateral to meet key market initiatives • Support acquisitions through: • Representing the department during the due diligence process • Helping to lead and coordinate initial and final market analysis of selected facility name • Developing facility-specific branded print and promo materials • Providing training to DBD and clinical liaisons as it relates to market strategy assets • Maintain the relationship and communications with JV partners • Work with division leaders to identify opportunities for gained efficiency/coordination • Build cross-functional relationships with internal stakeholders, including Online Reputation Management Team (ORM), Recruitment, Social Media and Communications • Complete other projects, requests for consultation and work products as assigned We believe that investing in our employees is the first step to providing excellent patient care. Additional requirements include: • Previous multi-site healthcare marketing experience (behavioral health experience strongly preferred) • Deep paid media and ad agency management experience • Experience in proven growth strategies, digital marketing and analytics • Experience managing and coordinating events • Experience working with joint-venture partners/mergers and acquisitions a plus • Demonstrated experience driving positive, measurable business impact through marketing • Experience managing vendors/partners • Ability to promote creative solutions and new ideas • Strong strategic planning and project management expertise • Working knowledge of the latest media and advertising technologies • Strong understanding of customer experience methodology, marketing and advertising