Director, Marketing and Demand Generation

You will be responsible for developing polished collateral and case studies, supporting integrated campaigns, managing audience segmentation and nurture efforts, and helping strengthen Corbin Advisors' market presence. Support persona-based campaign planning, nurture strategies, and marketing programs tied to thought leadership, webinars, website engagement, events, and other Corbin initiatives.Marketing Operations: Own Corbin's marketing operations capabilities, including the distribution of marketing emails through Pardot, audience segmentation across clients and prospects, campaign workflows, nurture programs, lead scoring, and engagement tracking. Help build a more systematic approach to marketing performance and lifecycle marketing.Writing and External Communications: Create/write compelling, engaging, and on-brand materials, including collateral, email marketing, press releases, campaign copy, executive messaging, and related materials that can be used across owned channels and external communications efforts.Collateral and Case Study Development: Create and build polished solution and scenario collateral, case studies, campaign materials, and other client- and prospect-facing assets that support business development and elevate Corbin Advisors' market presence.Media and External Visibility: Support and help coordinate media, speaking, and thought leadership opportunities that elevate Corbin Advisors' brand and subject matter expert profiles. Partner with internal stakeholders and external resources, as appropriate, to strengthen Corbin's external visibility and market engagement.Event Activation: Lead the marketing and activation components of Corbin events and industry-facing opportunities, including event positioning, promotional planning, attendee communications, and pre- and post-event follow-up, ensuring Corbin Advisors delivers a polished and high-impact experience.Data Analysis: Develop, track and report on key marketing performance indicators in a timely manner. Bachelor's degree in marketing plus 8+ years in a related field with experience across marketing, brand management, demand generation, communications, or business-facing B2B marketing, with a proven track record of resultsVery strong writing capabilities are requiredExpert proofing and editing skills with deep experience across multiple forms of business and marketing content (i.e., collateral, long-form written content, website content, press releases, social media content, email marketing, and campaign copy)Strong experience in brand-building, campaign development, collateral creation, and demand generation executionExperience with marketing operations and marketing automation platforms, including Pardot or similar toolsExperience with audience segmentation, nurture strategies, lead scoring, campaign workflows, and marketing performance trackingStrong interpersonal and relationship management skills, with experience managing cross-functional projectsExcellent written and oral communication.