Director, Marketing & Communications

Job DescriptionThe Director, Marketing & Communications leads the ongoing design and implementation of a seamless digital member experience from first exposure through prospect development to member engagement. This position ensures ease of use with emphasis on searchability and responsive design, maintaining a state-of-the-art user experience that meets the expectations and needs of members and facilitates financial support for the Center for Corporate Citizenship.The Director is a member of the senior leadership team and is accountable for the overall digital experience, marketing, and content communication strategies that drive the educational and membership needs of the Center. Responsibility includes streamlining the transition of experiences from points of exposure to points of purchase for prospects, members, and program attendees. The Director continually monitors, maintains, and optimizes consumer experiences and expectations within the digital sphere, assessing the best technologies and use‑cases to facilitate member, prospect, and participant engagement while maximizing revenue‑generating digital interfaces and events.Additional leadership duties include public positioning, supervising the digital footprint and reputation of the Center, maintaining positive relationships with influential business executives, academics, and media, and acting as an external spokesperson. The Director creates and maintains a best‑in‑class website, a dynamic social media presence, strategic email marketing campaigns, and engaging print and digital content to support both the Center and the leadership team.Strategic responsibilities involve recommending and making key decisions regarding future direction for technology applications essential for engagement, such as web, email marketing, registration systems, virtual event and e‑learning platforms, and analytics.