Director, Marketing & Merchandise

Attain Sports is seeking a highly motivated, experienced, and collaborative professional to fill a critical leadership role overseeing marketing and merchandise across three baseball teams: the Chesapeake Baysox and Frederick Keys, the Double‑A and High‑A affiliates of the Baltimore Orioles, and the Aberdeen Iron Birds, members of the MLB Draft League. This position reports to the Chief Marketing Officer of Attain Sports.This position plays a vital role in shaping the fan experience, driving revenue growth, and enhancing brand visibility across the Attain Sports portfolio. The ideal candidate will be a strategic leader who thrives in a collaborative, team‑oriented environment and understands that the best outcomes are achieved by bringing the right people together. They will bring hands‑on operational expertise and a partnership mindset, capable of managing complex projects across multiple organizations and building the cross‑functional relationships that drive results in a fast‑paced environment.Job Responsibilities Lead the strategy and day‑to‑day execution of marketing efforts across all three teams—the Chesapeake Baysox, Aberdeen Iron Birds, and Frederick KeysManage website content strategy and updates across all three teams, ensuring consistent branding, timely promotions, and an optimized user experienceOversee Marketing use of CRM platforms (e.g., Hub Spot) across all three teams, including email marketing, newsletters, lead capture forms, automation workflows, and database segmentationDevelop, execute, and report on email and digital marketing campaigns to drive ticket sales, merchandise revenue, and fan engagementDirect media planning, buying, and performance tracking across the portfolio while providing actionable insights to optimize campaign effectivenessAnalyze marketing metrics, consumer insights, and fan data to refine strategies and improve campaign performancePartner with ticket sales, sponsorship, and community relations teams to develop integrated campaigns that maximize attendance, increase brand awareness, and deepen fan engagementCollaborate with the Director of Sales for Attain Sports to drive integrated campaigns that support ticket sales and overall brand growth across all three teamsManage marketing budgets and provide regular reporting to senior leadership on ROI, campaign performance, and key business objectivesLead merchandise strategy and retail operations across all three teams, including inventory management, product selection, pricing, and sales performanceCollaborate with vendors, manufacturers, and designers to develop merchandise offerings aligned with team branding and fan preferencesEnsure retail displays and merchandise environments at all stadiums meet high standards for presentation, accessibility, and sales optimizationLead e‑commerce strategy, digital promotions, and online retail initiatives to grow merchandise sales and deepen fan engagementManage merchandise budgets, forecasting, and procurement to maintain healthy inventory turnover and minimize shrinkageDevelop and implement portfolio‑wide merchandise initiatives and operational best practices across all three teamsQualifications and ExperienceBachelor's degree in Marketing, Business, Sports Management, or a related field required; Master's degree strongly preferredMinimum of 7+ years of experience in marketing, merchandise management, or related roles, preferably within professional sports or live entertainmentProven ability to manage multiple projects and priorities in a deadline‑driven environmentStrong leadership and communication skills with the ability to motivate teams and foster collaborative partnershipsExperience managing budgets and analyzing financial and marketing data to support strategic decision‑makingProficiency with CRM systems (Hub Spot experience a plus), digital marketing platforms, and retail or inventory management softwareAbility to work a flexible schedule including nights, weekends, and holidays during games and eventsProactive self‑starter with excellent problem‑solving skills and strong attention to detailAdditional InformationAttain Sports values your mental,…