Position: Director, Growth Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP). SUMMARY The Director, Growth is responsible for owning and advancing Butler/Till’s priority growth verticals (e.g., Healthcare, Local-at-Scale) by defining go-to-market strategy, building senior-level relationships, and driving qualified pipeline. This role serves as a category expert and primary external voice, translating market intelligence into actionable strategy, thought leadership, and measurable business impact.Acting as a bridge between strategy and execution, this individual develops the playbooks, infrastructure, and cross-functional alignment needed to position Butler/Till as a competitive partner while scaling repeatable growth models across the organization. KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Define and scale vertical go-to-market strategy Key Responsibilities: Own and continuously evolve the GTM strategy across priority vertical(s), including target audiences, messaging, and priority accountsBuild and maintain scalable playbooks (personas, positioning, case studies, and proof points)Translate market intelligence and category insights into clear, differentiated positioningPartner with Growth and Marketing to align strategy with campaigns, content, and pipeline focusKey Outcome: Drive measurable pipeline and growth impact Key Responsibilities: Own contribution to qualified pipeline aligned to agency growth prioritiesIdentify, source, and engage high-value target accounts to build sustained opportunity flowBuild and nurture senior-level relationships to open doors and accelerate opportunity progressionDefine, track, and optimize success metrics (pipeline quality, conversion, account penetration)Key Outcome: Build and operationalize repeatable growth models Key Responsibilities: Develop and scale repeatable GTM frameworks that extend beyond the individual roleTranslate strategy into practical tools, processes, and ways of working across teamsIdentify gaps in capabilities, positioning, or process and drive cross-functional solutionsCodify and share best practices to improve overall new business effectivenessKey Outcome: Establish market presence and influence enterprise strategy Key Responsibilities: Serve as the internal and external voice of the vertical, aligning teams on positioning and opportunityRepresent Butler/Till in industry events, partnerships, and thought leadership initiativesBuild relationships with key industry stakeholders to strengthen credibility and visibilityAct as a strategic advisor to leadership, influencing investment, prioritization, and growth strategyOther Responsibilities:Additional accountabilities and tasks may be assigned by leader/management to contribute to overall team and agency success QUALIFICATIONS 10+ years of experience in multi-location, franchise, or local-at-scale marketing, media, or business development; agency, brand, or publisher sideDeep fluency across the Local-at-scale spectrum: national franchise systems, multi-location enterprises, and dealer/distributor networks (not single-location/independent franchisee work)Proven track record of building senior relationships and opening doors at national brands with local executionStrong strategic communicator; able to translate Butler/Till’s capabilities into Local-specific value across corporate and field marketing audiencesWorking knowledge of the mechanics that make Local hard: co-op funding, brand-vs-local tension,…
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