Director, Marketing Strategy and Go-To-Market

This is a highly strategic builder and integrator role. You’ll modernize our external-facing offerings, lead shared capabilities functions that enable scale, and serve as the connective tissue across segment marketing teams. Lead division-wide GTM marketing strategy that spans all client segments and business lines, establishing processes and standards that increase marketing effectiveness Serve as the connective tissue between segment marketing teams – aligning positioning, narrative, and market timing Elevate and evolve our offer architecture – how offerings are structured, connected, and brought to market as a cohesive system, anticipating long-term trends and opportunities that enable future growth Develop and maintain value propositions across the division, ensuring offers are differentiated, compelling, and aligned to client needs and growth strategy Use data, analytics, and market insights to inform marketing decisions and connect initiatives to measurable business outcomes Define how we sequence and coordinate major marketing moments Shape and mature marketing capabilities to enable growth and retention, including events marketing, sales collateral and enablement, and thought leadership Build the operating model for how this centralized function works with and through segment marketing teams Lead and develop a team of leaders and individual contributors, setting direction, driving accountability, and ensuring delivery against strategic goals. Vanguard is not offering visa sponsorship for this position. To work for the long-term financial wellbeing of our clients.