Director, Marketing - Strategic Growth Team

Senior leader providing support to team that leads the pursuit process working closely with pursuit teams to formulate and execute the capture plan, from the pre-positioning phase through selectionLeverages WSP global expertise and varied national experience, including contributing to/facilitating technical discussions, leveraging client knowledge and partner relationships and bringing experience and ideas to local teamsProvides support/guidance to the proposal development and delivery team and ensures the greatest possibility of success by supporting compliance, readability, quality and sales messaging of pursuit-related materialsProvides coaching to the pursuit team on presentation phase, including storyboarding, content development and presentation coachingEngagement in regional initiatives, pursuits across the country, and WSP global expertise to bring new and innovative ideas to the local teamEngagement and leadership in national initiatives that may include new service offerings, expanded market share and market entry, advanced technology, and business expansionReviews public studies/reports/business plans/board reports to gain knowledge to help inform the strategy; developing differentiators, value propositions, and key messagesResponsibilities include strategic guidance for pursuit tactical action plan and schedule of activities; developing strategies to win; supporting pursuit champions in the testing and refining of strategies and approaches; collaborating with technical staff to write/review/edit proposal contentLeverages resources across the firm to support all stages of the pursuit and differentiate WSP to the client, including identifying opportunities to maximize involvement across all business linesFacilitates strategy sessions for key pursuits including assisting in the development of win strategies; developing project approaches; outlining client contact plans; creating win plan schedules of activities; SWOT analysis; developing differentiators, value propositions, and key messagesApplication of new technologies and innovations across the business for proposals and presentations, including creative media approaches and other types of digital tools Bachelor’s degree or equivalent years of applicable of experience12+ years of extensive experience in pursuit development in the engineering, construction, or service industryExcellent verbal and written communications, critical thinking, sales strategy development, group facilitation, and teamworkPossesses a strategic mindset and sound judgment and ability to develop and manage strategic capture plansPossesses experience-based judgment and critical thinking skills to assess the situation and diplomatically pivot teams when necessary; this could mean re-assessing the pursuit management activities/timeline to tailor a solution that maximizes/optimizes performance of the team – requiring judgment and experience to take pursuit management principles and apply them in a way that works for each unique teamStrong leadership skills to build trust and influence others and work with all levels of management staff and work closely with business leadership in implementing strategiesFacilitation and leadership skills to lead reviews at all levels and manage sales and business development staff in support of pursuitProvide training to sales and business development staff in the pursuit and presentation processesExceptional personal initiative and problem-solving skillsProficient with Microsoft Office Suite, SharePoint, and other software programs Business Development: Advanced Level WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law. Any unsolicited resumes, including those submitted to hiring managers or other business leaders, will become the property of WSP and WSP will have the right to hire that candidate without reservation – no fee or other compensation will be owed or paid to the recruiter, employment agency, or other staffing service.