Director, Measurement for Marketers

Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. Content Management for Measurement for Marketers (MFM) and Cross-Media Measurement (CMM): • Create and edit content around the Measurement for Marketers practice, including blog posts, Q&A interviews with measurement executives, as well as other original content and articles. Event Management - Measurement for Marketers (MFM): • Support the planning and execution of all events, products and services within the Measurement for Marketers portfolio: Multi-day National Industry Conference, Member-Only One-Day Conferences, Committee Meetings and Webinars for MFM and Measurement Partners • Provide event programming support, including the curation of speakers, collection of speaker titles/abstracts, schedule management, and coordination with ANA conference team. • Manage relationships with Measurement Partners, working closely with the ANA’s sponsorship team to ensure fulfillment of deliverables. Qualifications • Relevant bachelor’s degree from an accredited institution plus a minimum of 3-5 years of agency, client-side marketing, media or other relevant prior work experience • Experience at a digital agency, analytics agency, data provider and/or measurement organization would be an added plus • Working knowledge (or willingness to learn about) topical areas, e.g., measurement, media, digital and data-driven marketing • Ability to travel within the U.S. (light travel activity)