Director of Admissions, Marketing & Public Relations

The Director of Admissions, Marketing & Strategic Growth is responsible for overseeing census development, admissions operations, referral relationship management, community outreach, and strategic marketing initiatives across St. Margaret’s Family of Care entities, including skilled nursing, long-term care, hospice, companion care, pharmacy services, and therapy partnerships. The position serves as a key liaison between hospitals, physicians, case managers, families, community organizations, and internal leadership teams. Oversee admissions operations for multiple facilities and service lines Develop and execute census growth strategies for skilled nursing, long-term care, hospice, and companion care services Monitor daily census activity, admissions trends, discharges, referral conversions, and day count performance Analyze referral and census data to identify growth opportunities and operational barriers Collaborate with clinical, financial, and leadership teams to ensure appropriate and timely admissions decisions Maintain strong knowledge of Medicare, Medicaid, managed care, and long-term care placement processes Assist families with long-term care planning, Medicaid application coordination, and transition support Ensure admissions documentation, compliance records, and resident files are accurate, complete, and audit-ready Support expansion and visibility of ancillary service lines including hospice, pharmacy, companion care, and therapy services Identify partnership opportunities with healthcare providers, community agencies, and external organizations Assist in developing strategic initiatives to increase market presence and referral volume Monitor market trends, competitor activity, and referral patterns to guide growth decisions Participate in leadership planning related to growth, budgeting, and operational strategy Bachelor’s degree in healthcare administration, marketing, communications, business, or related field preferred Experience in healthcare admissions, senior care, hospice, skilled nursing, home care, or healthcare marketing strongly preferred Strong understanding of post-acute care operations and referral development Excellent relationship-building, communication, and presentation skills Ability to analyze data and translate findings into actionable growth strategies Strong organizational skills with ability to manage multiple projects and priorities simultaneously Experience coordinating events, outreach initiatives, and community partnerships Proficiency with healthcare systems, reporting tools, and Microsoft Office platforms Self-starter with strong leadership presence and accountability for results