Director of Advertising and Digital Media

General Summary: The Director of Advertising and Digital Media oversees the Zoo’s brand presence, including advertising & marketing, the website, social media channels, and email campaigns. Additionally, the Director of Advertising and Digital Media will support the Zoo’s mission to save wildlife and protect wild places and contribute to its environmental, social, governance sustainability, conservation, education, and DEAI (Diversity, Equity, Accessibility, and Inclusion) goals. Essential Functions Under the direction of the Senior Director of Marketing and Communication, execute advertising campaigns and develop new promotions and initiatives to drive visitation, generate new revenue, and maximize reach;Manage all aspects of the Zoo’s traditional and digital advertising, including tactics, placing advertisements, KPI-driven reporting, data synthesis, and billing;Oversee the Digital Media Coordinator and the Zoo’s digital media content creation, posting, and comment response for social media, online reviews, and interactive content on the website;Support video and photo content to enhance the Zoo’s engagement;Ensure accurate representation of the Zoo’s branded voice in all external facing digital communications;Manage the annual calendar, content, and execution of Zoo email communications;Manage and improve email capture systems and subscription databases;Manage website messaging and effectiveness. Minimum of four years of direct experience in placing advertisements, omni-channel media planning, execution, and analysis;Excellent analytical skills;Google Ads CertificationFamiliarity with working under deadlines and writing for varied audiences; Valid driver’s license.