Director of Advertising and Integrated Media*

The Director of Advertising and Integrated Media is a strategic thinker who develops, executes, and oversees comprehensive long and short-term marketing, communication and advertising campaigns that support the recruiting, retention and student-satisfaction goals of the university. This individual acts on behalf of the Office of Marketing and Communications and the College of Charleston, and makes complex decisions in collaboration with university colleagues and external vendors that have substantial impact on the revenue stream of the university. Knowledge of marketing techniques and strategies, and the ability to develop, manage and execute ideas, and modern marketing themes and strategies from concept to completion. The employee must have strong interpersonal and communication skills, the ability to conduct general market research, and apply and adapt modern marketing and communication techniques and strategies to achieve enrollment, retention and student satisfaction objectives. Creates a quarterly report on all advertising campaigns and their performance and submits to the Executive Director of University Marketing and the Vice President of Marketing and Communications.