Director of Advertising and Integrated Media (Re-Announcement) Job at College of

Experience with multimedia marketing techniques. Knowledge of and experience using new media to achieve marketing and communications goals. The employee must have strong interpersonal and communication skills, the ability to conduct general market research, and apply and adapt modern marketing and communication techniques and strategies to achieve enrollment, retention and student satisfaction objectives. Job Duties: Activity: Develops, executes, and oversees complex and comprehensive short– and long–term strategic marketing and advertising campaigns that have a direct impact on College of Charleston recruiting strategies and revenue-generating efforts. Activity: Creates a quarterly report on all advertising campaigns and their performance and submits to the Executive Director of University Marketing and the Vice President of Marketing and Communications.