Director of Advertising and Integrated Media

The Director of Advertising and Integrated Media is a strategic thinker who develops, executes, and oversees comprehensive long and short-term marketing, communication and advertising campaigns that support the recruiting, retention and student-satisfaction goals of the university. Knowledge of marketing techniques and strategies, and the ability to develop, manage and execute ideas, and modern marketing themes and strategies from concept to completion. Knowledge of and experience using new media to achieve marketing and communications goals. Consults with and ensures that colleagues keep up to date on latest marketing and industry trends, and continually researches industry advancements to ensure the College is leveraging the most effective tools and strategies to advertise the institution and meet enrollment and revenue goals. Creates a quarterly report on all advertising campaigns and their performance and submits to the Executive Director of University Marketing and the Vice President of Marketing and Communications.