Director of Advertising

A company is looking for a Director of Advertising.Key Responsibilities:Lead B2C and B2B performance marketing strategies, defining budgets and KPIs for user acquisition and growthCollaborate with marketing teams to develop brand positioning and awareness strategies for paid advertisingPlan, execute, and optimize performance marketing campaigns across various channelsRequired Qualifications:Bachelor's degree in Marketing, Advertising, Data Analytics, or equivalent10 years of experience in performance marketing with a focus on user acquisition and ROI optimizationDeep experience managing campaigns across paid search, display advertising, social media, and affiliate marketingStrong analytical skills with experience in performance measurement and optimizationProficiency in performance marketing tools and platforms, such as Google Ads and Facebook Ads