Director of B2B Marketing

Nift is disrupting performance marketing, delivering millions of new customers to brands every month. You will report to the VP of Revenue and will own the strategy & execution of all B2B marketing operations—from GTM, company messaging, sales enablement, digital advertising, event coordination, and lead generation. Oversee pre- and post-event marketing, follow-up sequences, and manage logistics, including booth setup, promotional materials, and lead capture • Email Marketing & Marketing Automation: Design and implement email nurturing sequences for lead qualification and conversion; create integrated marketing automation connecting paid ads → email → retargeting workflows; develop email campaigns targeting prospects who engage 3+ times with content • Lead Generation & Digital Advertising: Own and optimize Facebook/Meta advertising campaigns with proven lookalike audiences, scale successful ad campaigns while maintaining conversion quality and cost efficiency, and develop verticalized messaging strategies for different industry segments • Marketing Operations & Analytics: Implement and maintain marketing technology stack (CRM integration, tracking, analytics); create and maintain performance dashboards for lead generation and conversion metrics; track attribution across multiple touchpoints, campaigns, and events • Cross-Functional Collaboration: Work closely with sales team on proposal materials and client-facing presentations; coordinate with external design resources and manage creative asset development; support data analysis for strategic decision-making and campaign optimization What you need: • 8-10+ years of marketing experience across multiple marketing functions, ideally in B2B environments like CMN, RMN, e-commerce, or AdTech • Prior experience building out marketing functions for small or emerging companies with proven success • Hands-on, a willingness to roll up your sleeves, figure stuff out • B2B marketing SME with content development and design coordination experience with sales materials and collateral • Created crisp messaging & narrative that was very effective in market • Experience with event planning with strong execution for B2B events, trade shows, or conferences • Project management experience juggling multiple campaigns, events, and deadlines • Creative and strategic thinking for content development and campaign optimization • Excellent communication and collaboration skills for cross-functional teamwork • Detail-oriented execution with ability to manage complex projects from start to finish • A growth mindset with enthusiasm for testing, learning, and continuous improvement • Comfortable responding to and handling diverse / ever-changing priorities What you get: • Competitive compensation, comprehensive benefits (401K, Medical/Dental/Vision), and we offer all full-time employees the potential to hold company equity • Flexible remote work • Unlimited Responsible PTO • Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success