Directs the marketing team in developing marketing programs for initiatives, campaigns, promotions, and product launches to achieve desired objectives/targets and support the overall brand strategy. Leads key national and local marketing projects and programs (e.g., mobile and online ordering, digital marketing, email marketing, etc.) to support the overall brand strategy. with franchisees to discuss specific marketing needs, to encourage franchisees' engagement in marketing their business, and to maintain compliance with brand standards. Research/Consumer Insight Reviews and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
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