Director of Brand Marketing

The Director of Brand Marketing will lead in ensuring consistent brand message, content, and voice is carried out across all communication platforms, including digital, to secure a strong brand presence in the marketplace. This role manages the brand marketing team and creative team and reports to the Executive Director of Marketing. Responsibilities: • Develop and execute brand strategy to drive brand awareness, engagement, and following through advertising, press, influencer, partnerships, experiential, and social media • Set and own KPIs for marketing initiatives, leveraging data analytics to measure campaign success, inform future strategies, and optimize ROI; understand the objective of marketing campaigns and what they mean for our success and growth • Build and lead brand and campaign calendar to hit overall brand revenue and awareness goals • Build and lead reporting and analytics across all brand channels and own the performance of all relevant KPIs • Develop go-to-market documents, briefs, and communication plans for current and new products • Define market audience and positioning, customer segments, and audience analysis; optimize ways to communicate with these segments and create new audiences for acquisition • Ideate creative and innovative initiatives for unique brand storytelling through PR and other touchpoints to increase brand awareness and affinity • Develop annual and seasonal advertising campaigns designed to build brand awareness and new customer acquisition • Leverage market knowledge and data to identify new partner opportunities for brand and influencer • Lead and own brand messaging and copy surrounding goals for current and upcoming projects, ensuring brand messaging is consistent across all channels including site, social, ads, and press • Support all digital touchpoints including website, email marketing, digital advertising, loyalty programs, reviews, etc. • Proactive, problem-solving, self-starter with the ability to work independently with little oversight • Exceptional written, oral, and executive presentation skills • Excellent cross-functional leadership skills • Thrives in a fast-paced and entrepreneurial environment • Strong organizational, communication, and project management skills • A keen eye for advertising creative • Experience with creative strategy and brand presence • Experience in reporting on brand awareness and top-funnel analytics • Will need to attend photoshoots, events, and activations, some of which may require travel • Must be able to commute to office in Gardena, California Why CALPAK: Benefits & Perks • Annual bonus plan • Medical, Dental & Vision insurance • 401K w/ company matching • Life insurance & Disability coverage • Accrued paid time off & floating holidays • Monthly wellness credits • Dog friendly office • Employee discount • Benefits and incentive compensation may be subject to other requirements and conditions