Director of Brand Marketing

This leader will define the global franchise brand narrative, oversee integrated marketing campaigns, and partner with the both Director, International Marketing and regional teams to ensure consistent brand positioning and messaging. Brand Strategy & Leadership • Develop and execute a comprehensive global franchise brand strategy that drives awareness, engagement, and growth across multiple regions and business units, leveraging all appropriate channels including but not limited to, digital organic and paid social media, content, influencer marketing and UGC, building the brand community and driving fandom • Build the brand franchise funnel, from consumer awareness, likeability and purchase intent, down to licensee and retailer uplift. • Oversee the development of creative assets, storytelling initiatives, and content strategies that resonate across diverse audiences and cultures. • Strong Analytical skills and a Data-driven mindset with the ability to translate insights into actionable strategies. • Experience in industries such as consumer products, entertainment, sports, or technology is highly desirable.