Stream Companies is a growing full-service integrated advertising agency offering a wide array of design, development, and marketing services aimed at establishing a highly effective online and offline presence for our clients... This is your opportunity to lead and make a difference as part of a fast-paced agency environment. We build retail traffic and have the results to prove it. Essential Responsibilities: • Develop and build strong relationships between clients, internal team, and partners; act as a liaison to communicate client needs effectively, project status, rationale, KPIs, and new business opportunities • Develop strategic recommendations for assigned clients • The Director of Client Strategy is responsible for identifying opportunities for their client and positioning Stream’s services in a way where it can accomplish the client’s goals • These strategic recommendations are presented to the client by the Director of Client Strategy • Own the client and be the advocate to ensure that the team is aligned to deliver on the scope of work • Work with creative and project teams to prepare creative briefs, facilitate internal kickoffs, and translate client objectives into project specifications • Manage digital, print, social, mobile, broadcast, and promotional campaigns • Prepare budget tracking and reporting: agency profitability and project costs • Develop budgets–manage vendor and internal scoping for clients and RFPs • Create marketing plans and project calendars to support client initiatives • Write effective proposals and RFPs, develop PowerPoint presentations, and present ideas in a compelling manner • Research and benchmark competitors to help determine client needs, strategies, and tactics (SWOT and PEST) • Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports • Provide campaign reports (from multiple sources) and draw insights and conclusions for clients • Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars Preferred • Agency and retail experience is required • Must have a background in advertising and media (digital is a requirement) • Automotive experience is preferred • Strong background in traditional, broadcast, and print media, with a comprehensive understanding of the digital landscape
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