Director of Commercial Strategy & Marketing (welo)

At welo, we are on a mission to build the new generation of digital telco in the US. If you thrive in start-up mode, love accountability, experimentation, and want to build a category-challenging brand from the ground up, this role is for you. What you'll own • Define the U.S .commercial growth strategy and build a scalable growth engine • Evolve our ambitious subscriber growth, revenue targets,optimize CAC/LTV, scale growth channel and prioritize investment • Experiment and unlock new acquisition levers (digital, partnerships, referrals, community IRL, emails, content, social media, affiliate) • Strengthen & orchestrate Go-to-market strategies internally and with agencies • Champion customer satisfaction as a growth driver: Optimize customer journey to improve conversion rate, onboarding and eliminate friction points • Define the north-star digital experience from discovery to support • Strengthen welo’s value proposition and differentiation continuously • Oversee the creation of a distinctive brand narrative, positioning, consistency across touchpoint and build brand awareness • Lead a social-first marketing approach : oversee the development of content strategies & Leverage creators, communities, partnerships and emerging platforms • Build referral and advocacy programs that scale organically • Leverage the power of Public Relations and be our Spokesperson in the US for welo • Act as a growth locomotive across the organization and influence welo priorities with shared services • Lead and develop a multidisciplinary squad of ~8 experts • Build a high-performance, ownership-driven, experimentation and growth mindset culture • Own marketing investment allocation and ROI • Establish clear KPIs, dashboards • 10-15+ years in marketing, growth, or commercial leadership roles • Proven track record scaling a digital-first brand or business • Strong experience in growth marketing, digital and brand • Experience in telecom, connectivity, subscription, or adjacent industries strongly preferred • Experience launching or scaling in the U.S. market • Experience managing multidisciplinary teams So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.