Director of Communications

Frontline Applicant Tracking - Educational Service District 123 • Position Type: Administration... • Date Posted: 3/6/2024 • Location: Pasco • Date Available: • Develops marketing and communication goals and strategies that advance the ESD’s messaging and drive increased engagement with prospective and current constituencies • Assists and supports ESD departments and programs and designated school districts with communication and public relations strategies • Ensures brand and messaging quality and consistency and establishes guidelines to apply across all departments, activities, and events within the ESD • Creates and executes comprehensive communication plans • Collaborates with programs and administrators to anticipate needs and potential barriers, providing consultation, support, and strategy • Researches, writes, prepares, edits, and/or reviews communication documents and materials for interacting with employees, media, and varied audiences pertinent to news and issues management; and oversees publications. • Design and coordinate the development and production of communication materials, including, but not limited to press releases, proposals, presentation materials, information brochures, social media graphics, newsletters, internal and external correspondence, reports, speeches, policies, procedures, solicitation, and marketing materials • Manages and maintains the ESD and designated school district websites and social media platforms, developing accurate and relevant content and responding to account comments and concerns • Maintains digital photo and template library for staff use • Manages departmental budgets and ensures that communication programs are cost effective and funds are managed prudently • Perform all supervisory personnel functions for ESD 123 staff (e.g., making recommendations to hire, supervising, screening, interviewing, training, evaluating, providing in-service opportunities/professional development etc.) • Demonstrates behavior that is professional, ethical and responsible, and serves as brand ambassador for ESD staff • Participates in ESD new hire orientations to familiarize employees with the ESD’s communication and branding expectations • Articulates the ESD’s mission and goals in the area of communications and marketing • Participates in state and national public relations associations and professional development to remain current in best practices related to school communications, emerging social media, and effective marketing and advertising strategies • Performs related duties as assigned* • Related duties as required are duties that may not be specifically listed in the Position Description but are within the general occupational series and responsibility level typically associated with the employee’s classification of work.