director of content and creative

minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. the director of content and creative is the visual architect of the minnow brand. reporting directly to the founder and CEO, you will own the look, feel, and execution of the brand's creative output across every touchpoint, from campaign concepting and editorial direction to catalog production and social content. the right person for this role moves quickly, holds a high standard, and understands that in a brand like minnow, the details are the brand. lead creative concepting and art direction for seasonal campaigns, lookbooks, and catalog productiondirect photo and video shoots end to end: from pre-production and location scouting through on-set direction and post-production oversighthire, brief, and manage external creative partners including photographers, videographers, stylists, and producersmaintain and evolve minnow's elevated visual language across DTC, wholesale, email, social, and paid mediaserve as the founder's creative partner, translating vision into execution and pushing ideas further without losing the brand's point of viewoversee the social content calendar in partnership with the marketing team, ensuring creative quality and brand consistency at every postbuild and develop a small internal creative team, including a designer and content coordinatormanage creative timelines, budgets, and production logistics across multiple simultaneous projectsbring forward-thinking creative ideas that feel both timely and grounded in the minnow aesthetic