Director of Content & Brand

We're seeking a Director of Content & Brand to lead the strategic vision, development, and execution of content and brand initiatives across the agency. Lead the strategic vision for content marketing, brand development, messaging, and communications across the agency's portfolio of client accounts, ensuring all initiatives align with business objectives and drive measurable growth.Develop comprehensive content and brand strategies that support lead generation, customer acquisition, engagement, retention, customer loyalty and long-term revenue growth across the full customer journey.Guide brand positioning, messaging frameworks, value propositions, voice and tone development, audience segmentation and competitive differentiation initiatives that help clients stand out in crowded markets.Serve as the primary strategic advisor for content and brand initiatives, helping clients define how they communicate their value, connect with target audiences and strengthen their market presence.Ensure consistency, effectiveness, and strategic alignment across all brand and content touchpoints, including websites, landing pages, advertising campaigns, email marketing, social media, video, thought leadership content, sales enablement materials, public relations initiatives and traditional marketing assets.Develop content frameworks and messaging strategies that support both brand-building efforts and performance marketing objectives, ensuring content contributes to measurable business outcomes.Identify opportunities to strengthen client brands through strategic storytelling, content innovation, audience research, customer insights and evolving market trends.Partner closely with SEO, Paid Media, Email, Social Media, Web, and Account Management teams to create integrated marketing strategies that maximize the impact of content across every channel.Champion the use of emerging technologies, including AI-powered content and research tools, to improve efficiency, accelerate execution, uncover new opportunities and enhance the quality and scalability of content production.Stay at the forefront of industry trends, consumer behavior, content marketing best practices, search evolution, AI-driven content technologies, and emerging communication channels to ensure clients remain competitive in an ever-changing digital landscape.Establish content and brand standards, strategic frameworks, and best practices that elevate the quality, consistency and effectiveness of work delivered across the organization. Lead, mentor, and develop a team of content strategists, copywriters, content creators, editors, and contractorsEstablish content standards, editorial processes, quality assurance frameworks and best practicesProvide coaching, feedback, and professional development opportunities that elevate the quality and effectiveness of content across the organizationSupport recruiting, hiring, onboarding and team growth initiativesFoster a collaborative, accountable and performance-driven culture focused on continuous improvement Oversee the creation and execution of content across websites, blogs, landing pages, advertising campaigns, email marketing, social media, video scripts, sales collateral, thought leadership content and other marketing initiativesEnsure all content aligns with client objectives, brand standards, audience needs and channel-specific best practicesReview and approve content deliverables to maintain quality, consistency, accuracy and strategic alignmentGuide editorial calendars, content roadmaps and campaign messaging strategiesEnsure content is optimized for engagement, search visibility, conversion and overall performance 8+ years of experience in content marketing, brand strategy, communications, copywriting, journalism, public relations, or a related field3+ years of experience leading content, brand, creative, or marketing teamsStrong experience developing content strategies that support measurable business and marketing objectivesExceptional writing, editing, storytelling, and communication skills across a variety of formats and audiencesDeep understanding of brand positioning, messaging strategy, audience development, and customer journey mappingExperience creating and overseeing content across websites, SEO initiatives, paid media campaigns, email marketing, social media, video, and traditional marketing channelsStrong understanding of digital marketing principles, lead generation strategies, and performance-focused content developmentExperience using analytics and performance data to guide content decisions and optimization effortsExcellent presentation, client communication, and stakeholder management skillsStrong leadership, organizational, and project management abilitiesExperience developing content processes, editorial standards, and scalable workflowsPassion for building brands, developing teams, and creating content that drives measurable business growth