Director of Content & Digital Marketing

Healthcare Services Group (HCSG) is currently seeking to fill the position of Director of Content & Digital Marketing to join our growing Corporate Team in Bensalem, PA! Reporting directly to the Vice President of Marketing & Communications, the Director of Content & Digital Marketing serves as the operational leader for external marketing across a growing portfolio of national brands. As the Director of Content & Digital Marketing, you’ll lead the organization’s external marketing efforts by: Lead marketing across a portfolio of established national brands with distinct audiences, services, and growth strategies.Build and scale a modern marketing organization that supports healthcare, education, hospitality, commercial facilities, and future acquisitions.Influence executive-level strategy while remaining closely connected to campaign development and innovation.Lead a growing team responsible for digital marketing, creative development, websites, and marketing operations.Drive measurable business impact by strengthening brand awareness, supporting business development, and improving marketing performance across the organization. Expert knowledge of integrated marketing strategy, digital marketing, content marketing, social media, SEO, email marketing, and brand management.Advanced experience with Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce CRM, marketing automation, and lead nurturing.Strong understanding of website strategy, analytics, campaign reporting, and digital performance measurement.Proficiency with Adobe Creative Suite, Canva, video editing software, and digital content creation tools.Exceptional leadership, communication, storytelling, and presentation skills.Strong strategic thinking with the ability to balance long-term planning and day-to-day execution.Excellent project management and organizational skills with experience managing multiple brands and competing priorities.