Director of Content Marketing

Working at Hello Innovation is more than just a job. You’ve worked with small, scrappy teams and aren’t afraid to roll up your sleeves to get the job done.This isn’t your first rodeo. Establish Establish a media network in all relevant fields for Hello Innovation and our subsidiary brands.Build relationships with influential associations and thought-leaders.PlanCreate and manage strategic content calendars and distribution plans across our portfolio of companies that supports lead generation and conversion goals across all stages of the funnel.Strategize and execute innovative campaigns, product launches, messages and tactics that engage the target audience and help us reach our goals.Deliver a strategic approach to run all of Hello Innovation's media channels (including Hello Innovation.com and subsidiary brand websites), following our brand guidelines.ProduceManage the production of top quality, relevant content according to strategic plans.Select and manage both in-house and freelance content creators that regularly create valuable content in a variety of forms (videos, articles, infographics, ebooks, case studies, photography, interactive portals and more); ensuring top quality execution that's on brand and on target.Assist in the development of editorial governance and brand style guides so content is consistent with our brand voice, style and tone.Create production workflows for our content to ensure consistency, timeliness and accuracy of message.DistributeDrive traffic to content assets by leveraging search, social media, landing pages, advertising and more.Leverage relevant professional and media contacts to guarantee full exploitation of all Hello Innovation content with the aim to reach more eyes and increase revenue.ContributeActs as a content developer and curator for Hello Innovation and our subsidiary brands across all channels.Keep up with the latest in conventional and new media to ensure we harness the latest techniques, tactics and technologies.MonitorMeasure and report on the success of content assets. This is not just a job. This is a place for the bold to get paid to give a sh*t and make a real impact on people’s lives when they need it most.Be part of something (really) big.