Director of Content Marketing, SMB Paramount Advertising

At Paramount, we're revolutionizing the way small and medium businesses advertise on TV and Connected TV (CTV). Key Responsibilities • Develop and deploy a world-class, multi-channel and multi-format content marketing strategy across owned (e.g. email) and paid (e.g. Meta, TikTok) and website to build Paramount Ad Manager’s brand and drive pipeline • Develop new paid media campaign concepts based on industry trends, Paramount content and the needs of our Ideal Customer Profile (ICP) • Manage in-house “agency” relationship with our creative team to create high quality and quantity of social assets aligned to the unique tone of each platform (Meta, TikTok, LinkedIn, Reddit) • Concept and author high-converting landing pages and email campaigns • Define the distribution strategy for any content you create, in partnership with channel owners in Marketing. • Have a portfolio to share that includes content, distribution strategy and results of previous work The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability.